Continuing its recent trend of declining prices, the Kioio 100 index sank by $4000 last week to $193,500, off 2% year to date.

There is no anecdotal evidence that this trend will reverse itself any time soon.

The Kioio 100® is an index that measures the historical appreciation in top quality domain names. It is a calculation of the median value of the top 100 publicly recorded domain sales over the prior twelve months.

The median value is used instead of the average value because it tends to be less influenced by extreme data. For example, if the average income of a neighborhood was $40,000 and Bill Gates moved in, the average would change very dramatically. However, the median income would only see nominal appreciation.

Similarly, a single eight-digit domain sale would skew the averages whereas the median would remain much more representative of the 100 as a whole.

The following end-of-year historical values for the Kioio 100® should provide some perspective:

2007 - $197,500
2006 - $123,000
2005 - $ 80,000
2004 - $ 36,147